The Employee Turnover Cure

Chapter One: Employee Turnover By The Numbers And Why Retention Is So Poor

• Bloomberg Business' unbelievable estimate of how much unwanted employee turnover costs U.S. Businesses each year
• Do you know the difference between "good" and "bad" turnover?
• Why all turnover isn't created equal
• The truth about counter-offers – and whether it's worth trying to "save" someone who has just given you their notice
• The single biggest myth nearly all managers have about employee retention that is irrefutably wrong (and why this train of thought actually leads to MORE turnover and less employee loyalty)
• The #1 reason why employees quit and why bad managers don't believe it to be true
• Why you should assume all your employees are on the verge of quitting, the data that backs up this assertion – and how it will help you avoid unwanted turnover
• Attention Managers: Gallup poll that measures the tangible benefit "good managers" have on employee retention, earnings and customer retention

Chapter Two: 6-Step Framework For Increasing Employee Retention

How to measure your "bad" turnover rate, pinpoint and eliminate the causes and minimize aftershock to keep morale high when it does happen

• Step 1: Figuring out if you have a turnover problem – and to what extent
• Step 2: How to pinpoint the causes of unwanted turnover
• Step 3: How to create "job embeddedness" and why it's the secret to cult-like employee loyalty
• Step 4: How to "Rig" your hiring process to attract loyal employees
• Step 5: Eliminating the 12 most common, and fixable, causes for unwanted turnover
• Step 6: How to deal with turnover when it does happen

Chapter Three: 10 Employee Retention Case Studies To Inspire and Inform Your Strategy

Retention boosting ideas senior management can adapt for company-wide employee loyalty programs

1. How a janitorial firm in Cincinnati came up with a creative way to offer low cost perks that helped them grow from 10 employees to 300
2. How a major supermarket chain's counterintuitive philosophy results in an overall turnover rate of 17% – and just 4% for full-timers – compared to industry averages reaching 40%
3. How this healthcare company got 5,100 applicants for 160 openings even though they pay 5%-7% less than competing organizations
4. How a Delaware manufacturer garners near perfect employee retention by calling their employees "associates" and outlining these four guiding principles they live by
5. How this bank incorporates volunteering into its' culture to build community and goodwill that employees love
6. How this bank's Leadership Development Program measurably increased employee retention from 31% to 76% – and dispels the myth that investments in training drives people to elsewhere to profit from their newly found skills
7. How a California engineering firm created a learning and cross-training culture that gets departments to "play well" together
8. How a food giant and major tech company made the Fortune "Top 100 best Companies to Work For" list by keeping their voluntary employee turnover rate to 3% of fewer during the 12-month period that was surveyed
9. How this Chicago-based marketing company uses fun, non-traditional perks and culture-focused job ads to attract employees that want to be lifers.
10. How an online retailer in Wisconsin create a "no miss" work/life balance policy that to rapidly attract and retain new employees

Chapter Four: The 10 Core Reasons Employees Stay With Their Company

Employee retention boils down to: figuring out what people want, and giving it to them – or allowing them to earn it.

And great employee loyalty – the type of retention that wraps a force field around your people, making them impervious to outside advances – only comes when your folks have a lot of good reasons to stay where they are.

The good news: managers have tremendous control over this. And most of what good employees want – won't cost you a dime.

Four Practical Tools To Help You …Take Action & Make Progress Quickly:

• The Employee Retention Worksheet
• Managing Retention Across The Generations
• Premium Bonus: 10 Simple Things You Can Do Each Day To Boost Retention
• Premium Bonus: 10 Warning Signs You're About To Lose A Good Employee